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Anti-ageism video wins prestigious award
AN ANTI-AGEISM video co-produced by a Salford academic has won the prestigious Queen Mother's Award for Dignity in Care of Older People. 
Primarily used to train nursing home workers and other health care professionals, the seven-minute film has been used as far away as New Zealand and Canada - a far cry from its original distribution in Rochdale where it was filmed with the enthusiastic help of local people. 
Tracey Williamson, Research Fellow in the School of Nursing, and her partners from the NHS, Hopwood Hall College, Rochdale User Carer Forum and Rochdale Council, produced the film to raise awareness and understanding by showing positive images of ageing and interviews with the Rochdale public. 
And now the project has the chance to become even more successful, as winning the Award which forms part of the Health and Social Care Awards, will substantially raise its profile in the health care field. 
The team hope that this can attract sponsors for a related poster campaign. 
The film beat off stiff opposition from hundreds of other entries to win the award, and Tracey has been delighted with how the project has been recognised. 
She said: "We are so happy to have won the award. Everyone is responsible for rooting out ageism and both our project and now this achievement will raise further awareness about a very important issue." 
The award was presented by the MP for Bury South and Parliamentary Under-Secretary for State for Care Services, Ivan Lewis. 

Care group back recruitment drive
A REGIONAL care group has backed a major recruitment drive to encourage more people to join the industry. 
Independent Care Group (York and North Yorkshire) is supporting a national push to get more people to take up a career in social care. 
Chairman Mike Padgham said: "Social care is a fantastic profession to be in and the demand for carers, both now and in the future, is getting greater. 
"Carers provide a vital, valuable service and there can be few jobs that are so much valued by those who are so grateful for that care." 
The group is urging anyone, of any age who is interested in becoming a carer to get in touch. 
"Age is no barrier to becoming a carer." Mr Padgham added. "We take young people and those who are older and can maybe bring experience with them. Anyone who can spare a few hours is welcome and the benefits they can provide can be enormous." 
The industry is always short of staff and with predictions that more and more people will be needing care in the future, demand for carers is set to soar. 
"People who join the industry do a very worthwhile job straight away and with the excellent training opportunities that are on offer their contribution becomes ever more appreciated,î Mr Padgham added. 
"Often becoming a carer can be the first step on a career ladder that can take people on to different caring professions - like nursing for example." 
The group is supporting a national initiative by the Department of Health. It is running a major national campaign aimed at encouraging people to find out more about a career in social care. Advertising is being placed on television, radio and in the press. It is targeting both people who are considering a career in care for the first time and those who might be looking to return to social care as a profession. 
The national campaign focuses on the relationship between social carers and the people they are caring for and uses real-life scenarios to highlight it.
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